Negroni Week-June 24-30

The Negroni is one of the world’s most popular classic cocktails, made of three simple ingredients – gin, Campari, and sweet vermouth. It’s timeless, iconic, and this year we’re celebrating its 100th birthday.

The Negroni was invented In Florence, Italy at Cafeè Casoni. Count Camillo, an Italian statesman went into this café one day and asked for a bolder version of the Americano. The Americano already included sweet vermouth and Campari but instead of gin, was made with soda water. Seems like Count Camillo needed a little more kick in his drink. And voila, the Negroni was born!

In celebration of this fantastic cocktail, Imbibe magazine and Campari launched Negroni Week. Negroni Week is a global campaign that bars everywhere can participate in to raise money for charitable causes. You can check out all of the participating bars here. So drink some Negronis this week! It’s for a good cause.

And I’ll leave you with a simple Negroni recipe from Imbibe Magazine.

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  • 1 oz. gin
  • 1 oz. Campari
  • 1 oz. sweet vermouth
  • Tools: mixing glass, barspoon, strainer
  • Glass: cocktail or double rocks
  • Garnish: orange twist

Directions: Stir ingredients in a mixing glass with ice, strain into a chilled cocktail glass (or ice-filled double rocks glass) and garnish.

Cheers to Negroni week!